The Business Exchange Swindon & Wiltshire Edition 27: Oct/Nov 2016 | Page 18

CREATIVE THINKING

Jazzbones Creative rebrands Wiltshire Rural
Housing Association as White Horse Housing
Wiltshire Rural Housing
Association (WRHA) is a local
charity that has managed village
homes in Wiltshire for over
30 years and is committed to
providing affordable homes
to people on low incomes.
Jazzbones Creative is Swindon’s
leading design agency with a
long track record of working
with charities to deliver effective
branding, marketing and
fundraising campaigns. Its clients
range from local charities like
WRHA, Wiltshire Air Ambulance
and SEQOL, to national bodies
like Bible Society, National Trust
and ABF The Soldiers’ Charity.
WRHA approached agencies
about rebranding after acquiring
a property portfolio in Somerset.
“Initially, some of the WRHA
board members thought we’d
come in with wacky ideas because
we’re a design agency with a

funky name,” said Jazzbones
founder and creative director,
Nathan Sandhu, “but we won
them over with a combination
of practical advice and creative
concepts that showed a
real understanding of their
organisation and sector. It’s never
about design for design’s sake!”
Steve Warran, WRHA’s CEO,
added: “We interviewed several
agencies but selected Jazzbones
because we liked them as people
and valued their professional but
inclusive approach. They wanted
us as part of their team, keeping
us involved throughout – a
promise they kept.”
Working closely with key
stakeholders at WRHA, Jazzbones
developed three creative routes
based on WRHA’s rural and
sustainable credentials, and also
its inclusive working practices.
“All the ideas would have

worked well, but one stood out
as a clear winner,” said Steve.
“From October 1 we are officially
White Horse Housing, a name
that alludes to our roots in
rural Wiltshire, but is applicable
throughout the South West. I felt
it might be Mission Impossible,
but with Jazzbones’ inclusive
appr