CREATIVE THINKING
Find a creative pro
A Bradford on Avon couple have just launched a free , new web-based recruitment service for creatives .
www . findacreativepro . com is a place where professional creative freelancers can promote their services and businesses can search for them- all without spending a penny .
The service is a new concept for freelance recruitment and is more akin to a matchmaking website where freelancers can be viewed and contacted if they have the appropriate skills for a project .
The business is run by husband and wife team , Helen and Richard Forsyth , who themselves are professional freelancers in the creative industry .
The hub is already attracting freelancers from around the world , including prominent artists and authors of bestselling books .
Freelancers who want to join the network or businesses that are looking for freelancers can register by visiting the website : www . findacreativepro . com
Top Tips : Be a creative caller
Lou Johnson is founder of Bluesky Revenue Generation we asked for her advice on how to make the perfect call to achieve results .
Shift into a focused mindset . Believe that the person you are about to call is going to want to hear from you . CHECK OUT - RESEARCH Who are your prospects ? What ’ s their business ? Google them ; check them out on social media .
What could be your hook , common ground , and link with them ? CONNECT Always ask yourself how you can bring value to this person and business ? Be relaxed , but energised . Keep hydrated . Take a deep breath and dial ; always dial a mobile number first , landline second . Be warm , interested and smile . Listen out for their tone and pace - reflect this back
CONSULT It ’ s all about THEM , surprisingly NOT about you or your product .
Don ’ t push product , but pull information about their business , build rapport and find the problem you can solve .
Listen carefully , it ’ s really important to use the same words and phrases that they use .
CONSIDER
Having qualified and listened to your prospect , you can now reflect and make suggestions as to which product or service would be the best fit for them . The focus of this call is to leave them wanting to know more . CLARIFY You don ’ t want to waste anyone ’ s time so it ’ s vital that you and your prospect both share clear objectives for the next stage outcomes . COMMIT Send an email confirming the content of your conversation and what you aim to cover in the subsequent appointment , remember to use their language and add your personality to the message . Clearly note the appointment day , date and time .
Do this and you are well on the way to maximising your prospect calls and achieving an increase in well-qualified appointment bookings .
Lou regularly blogs on the subject of sales calls and making them work for you . Follow her on Twitter @ BlueSkyRevGen or visit : www . blueskyrevenuegeneration . com / blog /
WILTSHIRE COMPANIES CONJURE UP MODERN LOOK
A collaboration between IT specialists Systemagic and web development company Boson has led to a new look .
Systemagic launched its new brand this month with the support of project manager Fiona Major , from Boson , which is based in Bradford on Avon .
James Eades , managing director of Systemagic , said : “ This has been a journey with Boson who guided and supported us to move our branding to another level which reflects our growth and continuing success . We feel the new look is contemporary and matches how we feel about the business and how our clients feel about us .”
The new brand moves away from red and black and into a pink spectrum of colours and design which now runs through all of Systemagic ’ s marketing tools including website , company clothing and vehicles .
For Boson , working with the Systemagic team has been a dream project which has taken five months to complete .
Fiona Major said : “ As a company which builds time-saving web apps and designs worldwide , it was wonderful to work with a team right on our doorstep . The Systemagic team knew they wanted to change their branding and were happy to allow us to use our creativity to come up with a look and feel which works for them .”
Systemagic provides IT support , cloud services and internet connectivity solutions to growing businesses in the Bath , Wiltshire and Somerset areas .
Creative solutions for brand , print & digital marketing
Juicy Designs is a creative design agency and we ’ re passionate about crafting effective communication solutions for our clients . With over 25 years industry know-how , working with lots of exciting clients both large and small , we have the expertise to help you communicate and engage with your customers .
Let us help you make your brand shine .
For a fresh perspective , please get in touch :
01367 820 929 www . juicy-designs . com
32 THE BUSINESS EXCHANGE 2016