TECHNOLOGY
WILTSHIRE TECH COMPANY SETS NATIONWIDE PRECEDENT
A Wiltshire technology company has set an ambitious precedent to become one of the first companies in the UK to offer free SSL certificates to all of its customers in a bid to make the web more secure .
Recognising the growing need for online transactions and browsing to remain private , Cloud Heroes have released an updated cyber security policy which the company strongly believes will help its customers strengthen their security measures and , in turn , protect their own customers against prying eyes online .
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“ It ’ s an ambitious policy ,” Director Andy Grant said , “ but it will have an enormous effect on our customers , and it means smaller businesses can protect their customers online without compromising limited IT budgets .”
The Trowbridge-based company hopes that within the next few months , all its new and existing hosting customers will have been
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offered a free SSL certificate for their sites . Once installed , the SSL certificates will ensure all communication between the sites and visitors is encrypted and safe from eavesdropping . Protected websites will display a visible padlock in the address bar .
Cyber security isn ’ t a new commitment . As Andy Grant points out , Cloud Heroes have always
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been advocates of a secure , online presence , even in its early days as an Internet Service Provider over 20 years ago . “ Cyber security has always been an integral part of our services , though it ’ s more important now than ever before . We already offer our customers enhanced security measures such as IP restrictions , two factor authentication and encrypted |
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backups . We believe it ’ s part of our responsibility as a cloud and hosting provider to give UK businesses the tools they need to prevent malicious attacks when they use our services .”
Find out more online : www . cloudheroes . com or call 01225 776 555
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Generating more leads from your website
While high-quality , search engine optimised content is a great way to boost your traffic numbers , it ' s what happens once those visitors are on your website that really counts . Unless of course , you don ' t care about conversions !
This is where optimised calls-to-action ( CTAs ), marketing offers , and landing pages play a major role in the performance of your website . Not only do they offer you opportunities to capture visitors ' information so you can follow up with leads , but they also keep your visitors engaged with your content and your brand . Here are some practical tips from David Bolton at Corsham-based Inbound Digital Marketing Agency Tain Brae Digital .
Define your ideal customer Before you start driving leads , you need to know who you are looking to target . Your buyer personas are your ideal customers ; the people whom you would target knowing they would have the highest probability of seeing value in your offering and becoming happy customers . Some important elements to include in your buyer persona documents are their job role , position in their company , pain points , a day-in-the-life scenario and key messages that position your organisation as the solution that best meets their needs .
Create giveaway content Offer rewards in the form of content in exchange for users making an account and signing up for your newsletter . While many visitors won ’ t jump at the opportunity to sign up for something , they will if they get something for it or if it helps solve an issue . If your site can offer valuable content , such as an e-book in trade for visitor ’ s email , many will consider it a more than fair trade . Think of something that will help solve an issue or is valuable content to your buyer persona .
Use power words when describing your offer Powerful action verbs such as “ get ”, “ feel ” and “ have ” are strong compellers because of their active tone as opposed to “ imagine having ”, “ imagine feeling ” and so on . Using action-oriented words in your offer places the customer in a pivotal role as the one receiving the benefits as opposed to simply imagining them .
Nurture your leads No lead is going to turn magically into a customer . Leads are only as good as your nurturing efforts . Place leads into a workflow once they fill out a form so they don ' t forget about you , and deliver them valuable content that matches their interest .
If you need help generating more leads and automating your follow up then request your FREE Inbound Marketing Assessment here : www . tainbraedigital . co . uk / inboundmarketing-assessment
28 THE BUSINESS EXCHANGE 2016