The Business Exchange Swindon & Wiltshire Edition 26: Aug/ Sept 2016 | Page 13

BUSINESS NEWS

10 minutes with Naturally Social’s
Natalie Luckham
Natalie Luckham is founder of Naturally Social, a social media
training business. Based in Trowbridge, Natalie setup in September
2015 after taking voluntary redundancy from Wiltshire Council.
Natalie was one of the first social media managers working for
a local authority in the country and from day one set out to be a
thought-leader on the subject.
There are many agencies out there creating and managing
social media strategies for clients, but Natalie’s offering is
different. She empowers business owners through training
workshops, mentoring and seminars on how to use the
different platforms themselves.
As an innovative consultancy, Naturally Social is
positioned as one of the only strategists and trainers for
'Snapchat in Business' in Wiltshire.
Natalie said: “Snapchat is guerrilla marketing-esque. It’s
so stripped back and creative that followers are much more
engaged with the content they see. And because content
disappears within a 24-hour period, the app causes traction
like no other social network out there. There's this ‘need
to see’ element to it that businesses should, and can, really
tap