The Business Exchange Swindon & Wiltshire Edition 24: April/May 2016 | Página 3

CONTENTS NOTE FROM THE EDITOR INSIDE THIS EDITION 4 BUSINESS NEWS A round-up of this month’s business news 8 APPOINTED Welcome to the April/May edition of The Business Exchange Swindon & Wiltshire. Our special feature is ‘The age of the millennial', putting the spotlight on those born between 1982-2002 (turn to pages 18-19). It’s an interesting one for me, being a 1983 baby and celebrating/ commiserating turning 33 on April 12. It got me thinking. Am I a typical Millennial? Millennials are on average doing everything later than their older counterparts from getting married (yes, I’m single), to investing in a designer handbag or a holiday of a lifetime rather than a pension (yes, I’m guilty). When the financial crisis hit the UK I was a young graduate. I managed to get my first job working for a publishing house in Bath. It wasn’t exactly the job of my dreams, but it paid more than many graduates starting out now. The average income of a 22-30 year old is 8% lower than it was in 2008. I feel fortunate that I am one of the older members of my generation, as I think the world of employment has got even tougher in the last ten years. We’re often called the YOLN generation (You Only Live Now). Our priorities have changed inline with the vastly different financial landscape and it’s now more important to us to get our foot on the housing ladder than investing in a pension. I’m one of the lucky ones, I’m a homeowner, but saving for a home and my old age is an unrealistic aim for my era. We’re changing the financial rule-book and reshaping the economy and if you’re a business you need to get to know us as we’re the largest generation in history. Happy reading and enjoy the spring. Recent appointments made by companies in Wiltshire 10 FINANCE We find out what’s going on in the world of finance and provide useful information for your business 12 LEGAL Legal news and advice to help your business 14 PERSONAL BUSINESS DEVELOPMENT TBE experts provide top tips and advice for getting ahead in business 16 CREATIVE THINKING News from Wiltshire’s thriving creative sector 18 THE AGE OF THE MILLENNIAL Getting to know the largest generation in history 20 REVVED UP Geoff Maxted reviews the Audi A4 21 EXPORT IS GREAT Some top tips from industry experts Actionable Insight 22 TECHNOLOGY Cyber security. Is your business protected? 25 COMMERCIAL PROPERTY We look at the commercial property market throughout Wiltshire and promote properties available to buy or rent now 27 IN PROFILE We interview Carolyn Brownell, manager of Chippenham Business Improvement District 28 CONNECT Networking events happening in Wiltshire JUNE/JULY EDITION 2016 MADE IN WILTSHIRE We profile the county's thriving manufacturing sector. Editor: Anita Jaynes E: [email protected] T: 01793 847966 Advertising: Dave Stewart E: [email protected] T: 01793 847966 Web: www.tbeswindonandwilts.co.uk Front cover image by Richard Wintle of Calyx Pix www.calyxpix.com Special Features: Fiona Scott Fiona Scott Media Consultancy Motoring: Geoff Maxted DriveWrite Social media: David Bolton Tain Brae BUSINESS CONTINUITY In this feature we ensure you are prepared if faced with the unexpected, from system failure to natural disasters, accidents, security threats and e-crime. We provide you with all of the information you need to help you restore normal service in the event of one of these risks becoming a reality. GOING GREEN How local firms can embrace a sustainable approach to business. In this unique edition we showcase local businesses that are leading the way with environmentallyfriendly products and services. Design: Juicy Designs www.juicy-designs.com Artwork: Studio Creative Services www.studio-cs.co.uk Print: Acorn Press www.acornpress.co.uk CREATING A BRAND IDENTITY Expert analysis and opinion on what makes a great brand from design to implementation and projecting its values through staff attitude, use of language and appearance. MARKETING YOUR BUSINESS IN 2016/2017 With the new financial year starting this month many businesses are looking at their marketing strategy for the coming year. Arrange your no obligation meeting to see how we can raise your profile locally combining print, digital and social media platforms. To find out more email: [email protected] or call 01793 847966 THE BUSINESS EXCHANGE KEY STATISTICS - PRINT Readership: 15,000 Circulation: 5,000 Follow us on Social Media @TBESW Facebook.com/tbeswindonandwilts “The Business Exchange Swindon & Wiltshire” THE BUSINESS EXCHANGE 2016 3