The Business Exchange Swindon & Wiltshire Edition 21: Oct/Nov 2015 - Page 18

TECHNOLOGY SMARTER MEDIA REVEAL THE 6 HUGE ADVANTAGES OF SEO Having a business website will not do you much good if it is not being seen by relevant potential customers. This is where Search Engine Optimisation (SEO) comes into play. 1) SEO is a worthwhile investment and should not be considered a cost When you advertise you spend a lot of money trying to get information about your product or service to people that may be interested in purchasing it. In essence, that is exactly what proper SEO does, but highly targeted as it places your business in front of potential customers at the optimum time, when they are searching for what you offer. 2) SEO has the potential to increase the reach business Think of SEO as a funnel. When people search for something that is similar to the product or service your business has to offer, out of all those people that are out there looking on the internet for that item, a much larger percentage will go down that funnel and end up on your website. 3) SEO combines with other forms of marketing so they complement each other The whole purpose of marketing is to expose your product to potential buyers. When you combine your marketing with effective SEO, then you are helping to increase this exposure even further. advertEXCHANGE Oct2015.indd 2015 1 18Uccert THEhalfpage BUSINESS 4) SEO helps target your marketing Keywords are established based on the type of product or service that you offer, so that when people do a specific search for the same or similar products or services, you are then more likely to attract people to your website that really want what you are selling. 5) SEO can be measured How do you know your SEO practices are working? The answer to that is pretty simple - if traffic to your website is increasing on a regular basis and converting to customers, then most assuredly you are optimising your site in a way that brings the most relevant visitors to it. 6) SEO evens the playing field When you optimise your website to improve your search ranking, it does not matter if you are a big or small company. The company that does the best job at SEO is the one that is likely to get the most web traffic to their site. SEO is far too important for you to simply overlook. Visit them online at: www.smarter-search.co.uk Karl Paul, Managing Director Smarter Media 13/09/15 19:58