The Business Exchange Swindon & Wiltshire Edition 19: June/July 2015 | Page 8

APPOINTED

CHIPPENHAM BID APPOINTS
NEW DEPUTY CHAIR

Chippenham Provider Of Sales And
Marketing System Boosts UK Team

Ben Gregory, a director at Digiprint, has
been appointed the Deputy Chair of the
Chippenham Business Improvement
District (BID).
Mr Gregory will be working closely
alongside Chair of the BID Melody
Thompson, who is Director of 24-7 Staffing.
“I’m delighted to be offered the position
of deputy-chair for the Chippenham BID
and have been involved with obtaining a
BID for Chippenham Town Centre since the
beginning,” said Ben Gregory.
“Having worked with the Bath BID and
experienced the fantastic work and benefits
to the local economy there, it was essential
that Chippenham got similar investment for
quality Town promotions and events.
“I feel Chippenham is on the verge of
some very exciting developments and as we
are the largest town in Wiltshire outside of
Swindon, we are set for continued growth
and investment. The BID will of course be
dedicated to enhancing the current high
street offer for residents and visitors and I
am excited to be involved with the future
projects.”
Speaking about the appointment,
Carolyn Brownell, BID Manager said:
“Ben’s appointment is important as he has

CallPro CRM, the leading provider of on-demand
integrated e-marketing and CRM systems, has
announced the appointment of Jordan Ashman as its
new marketing manager.

considerable experience and represents the
all-important independent retail sector.
“The Board is representative of the
business community in Chippenham
including national companies, local
government and police. With the Board in
place we can push on and start to ramp up
delivery of the BID initiatives. I encourage
all levy payers to engage with the BID. The
success of the BID will be the success of
Chippenham and its business community.”

Key Appointment At Swindon &
Wiltshire LEP
Debby Skellern is joining the Swindon and
Wiltshire Local Enterprise Partnership (SWLEP)
as the programme manager for Policy. Since
completing her MPhil degree in geography;
which looked at the formation and location
of high technology businesses in Yorkshire
and Humberside, Debby has gained 20 years
hands-on economic development experience
working in both the private and public sector.
She is an experienced programme
manager with a particular interest in business
support and sector development and she
joins the SWLEP on secondment from
Wiltshire Council where she managed the
Economic Growth Team for nine years.

As part of her secondment, Debby will
build on her research and analysis experience
to support the SWLEP and its role in the
South West and national LEP networks.

Internal Promotion At Front Room
Front Room Marketing and Design in
Malmesbury has appointed Lindsay
Westlake to the board of directors as
commercial director.
Lindsay, who was the company’s
business manager, was promoted by
founders Lesley and David Wood.
Lesley said: “We are delighted for
Lindsay on this well deserved appointment.
She has shown huge talent, commitment
and determination in helping us meet the
needs of our clients and maintain our very
high standards. Lindsay will be a great asset
as we continue to develop the business. “

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THE BUSINESS EXCHANGE 2015

Jordan will oversee CallPro CRM’s marketing
activities as the company continues to grow
and gain new customers both domestically
and internationally. Jordan joins CallPro CRM
having spent the past three years focusing
on product marketing at Micro Focus, an
international software company.
A key focus of Jordan’s will be working
on campaign strategies to assist both
UK activities and the company’s US sales
office, based in Clearwater, Florida. He will
also work closely with the company’s PR
agency, éclat Marketing, to ensure that the
product achieves a high profile in the UK
market. With full marketing ownership of
core product lines, Jordan brings with him
a wealth of knowledge and experience
to the role, including the US market and
international online and offline marketing.
The company, based at Bumpers Way,
Chippenham, provides a unique marketleading solution which integrates sales and

marketing activities with social media feeds.
Using the system, organisations can quickly
find the right prospects to convert into leads,
and build strong customer relationships,
efficiently and from one screen. Commenting
on the appointment, Peter Connell, MD
said: “We’re thrilled to welcome Jordan to
the CallPro CRM team. Jordan’s track record
means that he is well placed to help drive
new business in the UK and US and to further