The Business Exchange Swindon & Wiltshire April/May Edition 2015 | Page 25

IN PROFILE David Latham Swindon Mindful Employer Network Project Leader What was your first job? I joined what was then the Post Office Telecoms team in Swindon. When the Post Office was privatised and became British Telecom (BT), I was running the commercial sales unit in the procurement division. I later progressed to community affairs manager in Swindon situated at North Star House, working in partnership with the local voluntary sector and media. How did your career develop a more social perspective? I have always been passionate about the third sector and its fundamental value to the local community. My next career move after BT was to work for Schools Outreach, a project providing pastoral care workers in schools throughout the country. I was a regional staff carer, ensuring that care workers were supported in their very difficult roles of providing help and advice to school children, many of whom were from impoverished or challenging backgrounds. My belief is greater now than ever that there is a need for this type of service. The experience I gained through these various roles then afforded me the amazing opportunity to work with BBC Children in Need as Wiltshire co-ordinator for five years. David Latham is a true ambassador for how fundraising and charity support by the business community can have a hugely positive impact on society. Leading by example, David has been at the helm of the Swindon Mindful Employer Network project since 2008. In this interview we explore his career journey, and how he encourages businesses to appreciate the benefits of a mentally healthy workforce. Where did your passion for charities come from? It started with my role as a volunteer for Swindon Hospital Radio. I found hospital radio extremely rewarding, giving me more confidence to talk to people and helping develop my communications skills – particularly when meeting folk for the first time! Ward visiting, and getting patient’s music requests was a real challenge for me, but the positive benefits for patients were obvious. Laughter is so important for people who are recovering from poor health and we tried to bring some light-hearted fun and a smile to people’s bedsides. I met many of my lifelong friends at hospital radio, and it was this experience that provided the springboard for my role as a BBC broadcaster. It also fostered an interest in PR, marketing and media relations that remains with me to this day. Why would you encourage businesses to support charities? The vitality and health of the local community should be of interest to firms of all sizes. Although “Corporate Social Responsibility” (CSR) can sometimes seen as a ‘tick box’ compliance activity, I truly believe that if the local community thrives, business thrives. The wellbeing of our local communities should be seen as incredibly important to employers. Encouraging staff to fundraise is a great way to raise awareness, and has so many benefits; in terms of individual personal development, team building, team building and loyalty and appreciation of the local community. Firms can spend vast sums on trai