The Business Exchange Bath & Somerset Issue 6: Winter 2017/18 | Page 13

It is likely there are those who remain hesitant to the idea of investments and financial planning. What would you say to those people to ease their worries? As I mentioned earlier, by seeking professional investment and financial planning advice, clients have the reassurance that the adviser they employ is properly regulated, qualified and has the necessary prerequisites in the disciplines they are looking to address. Investment risk and diversification is key when investing over the medium to longer-term, but with a wealth of experience on our side, we know how best to manage it. There is a great deal of structure within WHIreland to ensure that the investment decisions we make are reached with a quorum. Our investment process is derived from four main investment committees: Asset Allocation, Stock Selection, Fund Selection and Portfolio Construction. Each of these committees comprises of a number of our highly experienced investment managers from across the firm and research analysts, who meet on a regular basis. WHIreland is also regulated in the UK by the FCA and clients have the reassurance that were a firm to be unable to meet its liabilities, clients may be entitled to redress from the UK’s Financial Services Compensation Scheme (FSCS). One of the most valuable things an adviser can do for clients is to draw out a clearer vision of their financial future. We can help clients understand what options they have around longer term issues, such as retirement, estate planning and looking after their family. If you have an obvious and immediate need, they can also help you to meet this, in the form of a financial product. Talking to an adviser you may even find you have financial needs you’ve not yet considered. An adviser’s professional experience can help to tease these out and address them for you. What investment options should readers consider? Our aim is to achieve the optimum level of return suitable for clients’ objectives. Within each of our five core investment strategies we aim to minimise (and take advantage of) risk by using a combination of different asset classes. Historically, the returns on the three major asset classes (equities, bonds and cash) have not, over the medium to longer term, moved up and down to the same extent or at the same time. We therefore tailor our portfolios asset allocation to take advantage of this lack of correlation whilst also including a range of other uncorrelated assets to provide short-term protection against loss of capital. In this day of fast moving markets and changing economy what would your advice be to relieve the stress when it comes to investment decisions? Investors looking to seek wealth management advice from experts traditionally turn to independent financial advisers (IFAs), private bankers or investment managers for guidance on how to achieve their desired returns for a tolerable level of risk. The world is complicated and so are people’s lives, and making sense of currencies, countries, asset classes and where to place funds can be a daunting task. Our role is to analyse and manage the potential return and risks of all opportunities, thereby planning for the future. This analysis is a daily task whether managing funds for individuals, institutions, pension assets or governments. The skill of matching the tolerance of a client with a tailored portfolio solution is as invaluable as it ever has been as a one size fits all approach does not work. Our discretionary investment management service is particularly suited to clients wishing to delegate all the day-to-day investment decisions to us, thus removing the burden from having to react themselves to fast moving markets and the changing economy. Before we invest any of our clients’ wealth, we take time to thoroughly discuss their investment goals so that we fully understand their financial aspirations and make recommendations on how best to achieve those goals. We will then implement an agreed i nvestment strategy and regularly report directly to them through meetings, either face-to-face at our office or if they prefer at their home and clients also receive quarterly reports. Clients can also view their portfolio online at any time, via our secure online access. The world is growing with an unwieldy amount of data and rapidly changing circumstances which require frequent analysis. For many investors this level of analysis is either impractical or just overwhelming and the need for expert advice is now more relevant than ever to ensure that investments are constantly aligned with a client’s needs. To find out how WHIreland help you, your family or your clients speak to Nick Lamb on 0117 945 3420. ® whirelandwm.com THE BUSINESS EXCHANGE 2017 13