The Business Exchange Bath & Somerset Issue 5: Autumn 2017 | Page 38

Why invest in a WordPress website?
Boson Web the Bradford on Avon-based website design and
development experts, have teamed up with one of the UK’s most
well-known Search Engine Optimisation (SEO) and Pay-Per-Click
(PPC) agencies Climb Online, to offer businesses a one-stop shop
for their website needs.
Boson Web now offers clients award-winning design,
teamed with the best in SEO practices.
To celebrate their partnership, Boson Web has written
this exclusive article for The Business Exchange to help you
decide the best web platform for your business.
With so many websites competing for high Google
rankings, the fight for visibility in search engines is tough.
WordPress is the most popular web platform and it has
many SEO benefits to help you with your rankings. It plays
nicely with the other search engines too and is fast and
mobile friendly. There are many other web platforms out
there, such a Wix, Weebly, Shopify, Magento, Custom CMS,
Expression engine and Squarespace, but in our opinion they
do not match up to the capabilities of WordPress.
The Four Advantages of WordPress
It’s Easy to Use
Without much technical knowledge, website owners can
edit and maintain their websites themselves. Switching
between designs or adding features is as simple as clicking a
few buttons.
It’s Customisable
Some websites are hard to customise, but with WordPress
you have 47,000 plugins and thousands of themes to build
a website that matches your requirements; whether you
sell online courses, sell through an e-shop, are an affiliate
marketer, or have an online magazine.
It’s SEO Friendly
When 30% of e-commerce traffic comes from organic links
on search engines and the top three results get 63% of
traffic from search criteria, SEO is hugely important. With
the use of powerful SEO plugins and good quality content,
WordPress websites typically out-perform other web
platforms. Climb Online have observed far