The Business Exchange Bath & Somerset Issue 4: Summer 2017 | Page 28

TECHNOLOGY
Infinity Nation’s top tips for effective SEO
Digital marketing agency Infinity Nation works across the South West
helping businesses grow online. Here they give us the findings of their
latest research.
If your ecommerce website is the lifeblood of your business, you’re doing things right -
the majority of well-known retailers either trade or market online. With the development
of the digital market and the growing competition in consumer industries, the race to the
top (in this case Google) is fierce, and only the strongest players will survive.
We have conducted extensive research and discovered that over 70% of large “big brand” e-commerce websites have
technical issues. We’ve put together a list of the five most common technical errors on e-commerce websites that can affect
SEO in 2017. We have included one of these in the following tips:
DUPLICATE CONTENT
In 2017 duplicate content should be
obsolete, however we still see many websites
that have not dealt with tackling that
problem. This is usually unintentional - many
brand owners/SEO teams are simply unaware
of it. The main culprits for duplicate content
are as follows:
• Metadata (page titles, meta
descriptions, page copy)
• Filter and search pages
• Using manufacturers’ copy
• Product variants
We’ve noted that over 70% of e-commerce
websites we’ve analysed have all had
duplicate content in some form, relating to
the above. In most cases, these can be easily
addressed with best practice canonicalisation,
meta level NOINDEX directives, and robots.txt
crawl blocking.
QUICK TIP WHY
If you are using manufacturers’ copy, or
suspect your content may be duplicate,
the easiest way to check is to highlight the
passage of text on your website, and carry
out a Google search to see if it appears
anywhere else. You can also use online
plagiarism checkers, a great tool to try is
Copyscape & Siteliner. Eliminating duplicate content meets Google’s
criteria and provides your site with targeted
traffic through your optimised pages
matching searcher intent. It also ensures you
avoid any future Google penalties.
For more help and advice on technical SEO for e-commerce websites, a full copy
of our top 5 tips or for further insight on how to go about checking your site for
technical quick win areas, please feel free to contact us.
For more info:
www.infinitynation.co.uk
@toinfinity
NO NONSENSE TELECOMS...
THERE’S A WORLD OF CHANGE...
occurring across the telecoms industry right
now. Technology is moving at such a pace that
it’s tough for any busy business owner to keep
up with – let alone fully understand it all.
Fundamentally though, if you use landline
telephones within your business, you’re going
to want some basics in place. Reliability,
cost efficiency, practicality, simplicity and
no-nonsense, rapid, customer service when
the unexpected happens- which of course it
occasionally does.
Fluid Network Solutions (Wessex) is the
first franchised office of its successful head
office namesake telecoms company, based
in Shropshire. Fluid, founded in 2003 has
developed a true specialism within the
marketplace by offering telephony solutions
to clients for whom reliability of service is an
absolute must. With more competitive pricing
alongside a personalised UK based customer
service team, they have a proven history of
maintaining long standing client relationships.
Ethical business ethos
Will Job, who has 20 years experience in the
industry, along with his partner Carol, who
together purchased the franchise covering
Wiltshire and Somerset territories said, “I was
very impressed by Fluid Network Solutions,
particularly with the ethos of its founder, Rob
Tolley. He has developed an honest and ethical
company in a market sector where many of the
operators often work to very low standards,
tying clients up in punitive contracts, or with
extortionate out of contract tariffs.”
“We operate a far more relaxed approach to
prospective clients, taking time to carry out
a free, no obligation audit of their current
telecoms spending in the first instance - simply
to establish how or indeed if, we can help.”
Great savings
“On average, Fluid generates savings of around
30% on lines and calls when a client transfers.
We supply directly through the BT network to
ensure delivery of the highest quality products
and simply avoid tying clients into long, unfair
agreements. Our standard product is in fact
just a 30 day rolling contract – such is our faith
in what we offer. We’ve also passed on 11 tariff
reductions in the last 3 years too.”
Alongside a whole range of clients, from single-
line users to large multi-sites companies, Fluid
also works with over 100 NHS medical and
dental surgeries across the UK providing critical
resources and telephony solutions.
Contact Will on 0333 222 0066
or email [e-mail] for a chat or to arrange a visit and free audit.
www.fluidnetworksolutions.co.uk | Follow us: @fluidnetwork_WS
28
THE BUSINESS EXCHANGE 2017