TECHNOLOGY
MAKING THE MOST OF THE DIGITAL OPPORTUNITY
Digital marketing agency Infinity Nation works across the South West helping businesses grow online .
They were recently awarded the Adestra Campaign of the Year 2016 award for a clever and effective email marketing strategy devised for one of their clients , a leading online wholesaler of electrical components . Adestra , the e-marketing software provider , celebrates the outstanding work of their clients across a range of industries and The Campaign of the Year Award recognises a business that has demonstrated creative ideas in email marketing , copy , design and technology and whose results surpass industry benchmarks .
Al Keck , Managing Director , Infinity Nation
On achieving the accolade Al Keck , managing director of Infinity Nation said : “ We feel honoured to have won such a prestigious award and be recognised amongst a range of well-known brands . We hope that the win has proved that our team is very experienced and knowledgeable , and that we are able to achieve fantastic results from email marketing .”
Infinity Nation works with many online retail brands . Locally , one of which is Bristol-based Truffle Shuffle . Truffle Shuffle is one of the UK ’ s leading online t-shirt and geeky gift e-commerce stores . They have been delighting their customers for the past 13 years with hilarious and unique retro apparel .
Trufffle Shuffle have been working with Infinity Nation since 2015 , with the objective to boost their online presence , drive more traffic to the website and ultimately generate more sales opportunities . The agency has assisted the retailer with producing an effective strategy that incorporated a mix of paid search , digital strategy , email consultancy and management .
Over the last 12 months , Truffle Shuffle ’ s paid search figures have increased significantly , the amount of transactions has grown by 67 %, revenue has increased by 81 %, and the website ’ s conversion rate has improved by 26 %.
Pat Wood , Managing Director of Truffle Shuffle said : “ Infinity Nation have provided some fantastic insights into our data and given some clear areas for us to focus on making improvements to our retention and upselling strategies . We are now working on a plan for even bigger data , combining advanced Google Analytics data , e-commerce data and email marketing data in order to construct Goliath ’ s big brother and give us even more insight into the complete journey of a huge number of our customers .”
Infinity Nation ’ s Al Keck added : “ There is a wealth of independent businesses in Bath and Somerset we would love to help . Making the most of the digital opportunity is key to business growth and can help traditional high street outlets stay afloat when footfall is low . If you ’ re looking at ways to boost your sales revenue online , please get in touch to arrange a consultation .”
For more info : www . infinitynation . co . uk
@ toinfinity
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www . infinitynation . com
01793 238 697 @ toinfinity
28 THE BUSINESS EXCHANGE 2017