The Business Exchange Bath & Somerset Issue 24: Summer 2022 | Page 15

FOCUS ON ESG

GROWING PARTICIPATION IN GREEN INITATIVES BUT STILL A LONG WAY TO GO

A survey conducted by Action Net Zero , the community interest company , with a mission to help communities across the South West embrace a greener future , has revealed growing participation in green initiatives – and still a long way to go .
The survey shows 20 per cent of respondents believing the environment is the single most important global issue to tackle .
Nearly 2,000 people completed the survey in 2021 more than double the number who participated the previous year . Insights will provide Action Net Zero with a better understanding of how it can help to drive change ; revealing which areas individuals are least likely to act upon , and where they aspire to do more .
While people appear more engaged when it comes to tackling climate change and improving sustainability , the survey reveals the complex emotions that people are currently feeling about such issues .
Feelings have shifted from hope and determination towards sadness , anxiety and anger . For example :
• 29 per cent said they were sad , upset – compared to 17 per cent in 2020
• 27 per cent said they were anxious , scared , worried – compared to 15 per cent in 2020
• 23 per cent said they were angry , frustrated – compared to 12 per cent in 2020
• 12 per cent said they were resigned – compared to 11 per cent in 2020
Pam Barbato of Action Net Zero CIC said ,“ The survey shows just how important issues like climate change and sustainability are to the people of the South West . The shift of emotions over the last year from hope and determination to feelings of anger , sadness and anxiety signals an opportunity to drive more urgent action from the Government and large organisations , which really need to take the lead yet also to empower communities , to help people turn climate anxiety into climate action .”
Metro Mayor for the West of England Combined Authority Dan Norris added ,“ I ’ m saddened yet not surprised by the survey findings . People ‘ get ’ the climate change emergency which is why I ’ ve made tackling it one of my priorities for the region . Here at the Combined Authority we are doing
what we can with a £ 540 million Sustainable Transport fund which aims to get more people out of cars and onto buses and trains and create more cycle paths and safe spaces to walk . We ’ re also aiming to fully retrofit poorly insulated homes and get our talented workforce into green jobs .”
Almost half of the survey ’ s respondents believe climate change and the future of the planet is a big concern for them , while 70 per cent feel environmental issues are of equal importance to social issues .
The survey also assessed the sustainability action already being taken by the respondents . Most strongly intend to make positive changes to help protect the planet :
• 66 per cent strongly intend to cut their waste
• 58 per cent intend to choose more durable and reusable products
• 57 per cent to choose more circular and recycled products
• 50 per cent to be more nature friendly
• 49 per cent to be energy smart .
Over the next 15 years , approximately 60 per cent of carbon reduction will need to come from individuals and SMEs , however ,
only 12 per cent of respondents believe that individuals are responsible for making positive change through individual choices . Around 15 per cent do believe that individual choice would have the most impact .
More than half of the survey ’ s respondents believe it is the responsibility of national governments to lead on sustainability and environmental issues , with 16 per cent placing responsibility on large companies , with 28 per cent and 25 per cent respectively believing that changes at these levels would have the most positive impact .
Action Net Zero is a community interest company which brings together businesses and residents to help them live greener lives . It provides information on the green economy , green choices that people can make in their lives and looks to help build a net zero future for all . It started out in Bristol however is now expanding its work across the South West .
For more info : www . actionnetzero . org

ESG :

Why it matters to your business
What do the world ’ s best workplaces have in common ? Clue : it ’ s not sleeping pods , spiral staircases or even great coffee . It ’ s a sense of purpose which binds a community together . It ’ s transparency and trust . It ’ s a desire to create a positive impact that spreads beyond the four walls of the office .
Many of these concepts are being bought together under the banner of ESG strategies : Environmental , Social and Governance . The phrase was coined by investors looking to develop a framework whereby they could avoid unethical or “ sin ” stocks . Now organisations with ESG processes in place have been proven to drive faster company growth and employee and customer engagement .
ESG credentials are a must in the war for talent , with many people motivated to work for an organisation they view as ethical and purpose-driven , especially when it comes to younger Millennials and Gen Z . In the midst of the “ Great Resignation ” it ’ s vital to keep your existing workforce engaged ; surveys have shown nearly 30 % of respondents have left a company due to its lack of a corporate sustainability agenda .
Your workplace is the heart of a company and a manifestation of your company ’ s purpose and vision ; a physical representation of what you value as a business .
By ensuring your workplace is sustainable , socially-focussed and designed for employee wellbeing , you can begin to develop an ESG strategy which creates a positive environmental impact , fosters an inclusive and healthy company culture , and thrives on transparent reporting ( not to mention the scope for increased ROI ).
Interaction are here to help you at every step of the process – whether that ’ s running a sustainability audit on your furniture , defining your workplace strategy for a hybrid world or simply reconfiguring your space in a way that brings people together better .
Scan to download our Ultimate Guide to ESG !
www . interaction . uk . com
Get in touch if you ’ d like to find out more
Charlie Moss charlie . moss @ interaction . uk . com Relationship Manager
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