Some of the latest additions include :

Chapter 22 Roots & Records on Broad Street . A shop combining records , exotic plants and coffee for a unique high street experience . It ' s run by partners Dean and Nicola who took their big passions in life and merged them into a one-off shop .

For more info : www . chapter22rootsandrecords . com

Apotheke Perfume has opened a new shop on 27 High Street . The perfumery brand which was founded in Berlin is vegan and cruelty free , and is produced in small batch runs to avoid waste . It offers a ‘ perfume tarot ’ experience designed by its founder , to give customers personalised perfume readings .

For more info : www . apothekeperfume . com

Square Grill Restaurant and Piano Bar in Abbey Churchyard is the latest addition to local restauranteurs Gazmend Gashi and Dani Quaglietta ’ s empire . The pair also own Bath ’ s Antica Italian restaurant on Argyle Street and Portofino Oyster Bar and Restaurant on High Street . Overlooking Bath Abbey , the new venue offers live piano music played every day and night .

Coming soon …

For more info : www . squaregrillbath . co . uk

Boom Battle Bar will be soon opening its doors in Kingsmead Leisure Complex . Customers will be able to enjoy Bavarian axe-throwing , crazy golf , shuffleboard , digital darts and beer pong .

For more info : www . boombattlebar . co . uk

Investing in the next generation of shoppers Russell & Bromley the high-end footwear and handbag retailer which has been a mainstay of Bath ’ s high street since 1982 has invested in the future of its Old Bond Street store with a complete refit designed for the modern shopper .

The new concept store is part of a programme which is being rolled out across the company ’ s 32 branches , with Bath being one of the first stores outside London to see the investment .

A spokesperson for Russell & Bromley , said , “ Our new store design concept is bespoke to each locality and considers both the architecture of the exterior and internal space and layout .

“ Thoroughly contemporary in aesthetic and considered in linear merchandise display , it truly provides a boutique shopping environment where space and focal displays create clear hero product statements for both our footwear and handbag collections .”

Russell & Bromley ’ s approach is fresh and stand-out , giving hope to the future of the high street . Its bright displays , spot lighting and use of audio visual make the shopping experience a fun one , allowing the products more tangibility , drawing shoppers into the store .

What ’ s clear from all those investing in the city is that experiential retail is set to reshape the high street . It ’ s been talked about for a while , but it appears that the lockdowns have accelerated and reshaped brands , perhaps stepping away from pure online growth and tapping into what people crave now , human interaction , connection and moments to remember .

What ’ s clear from all those investing in the city is that experiential retail is set to reshape the high street