The Business Exchange Bath & Somerset Issue 2: Winter 2016/17 | Page 21

TECHNOLOGY
REVVED UP

MYLIFE DIGITAL SECURES £2M
INVESTMENT TO ACCELERATE GROWTH
BGF (Business Growth Fund) has announced a £2m investment in
Bradford on Avon-based data analytics company, MyLife Digital Ltd.
The investment enables MyLife
Digital to accelerate the roll-out of
its digital platform that connects
organisations and individuals,
allowing the consensual sharing
of personal and professional data
to improve performance and
deliver change.
Founded by John Hall, an
ex-international rugby player
who also played for Bath during
the 80s and 90s, the company
specialises in sports and charity
data analytics.
MyLife Digital currently
operates two successful analytics
practices, Wood for Trees and
PGIR. Wood for Trees manages
the data of millions of donors and
supporters to provide insights to
more than half of the UK’s Top

50 charities, including British
Red Cross and Dogs Trust. PGIR
provides performance analysis
services to elite international and
professional teams in a variety
of sports, including the Rugby
Football Union.
The MyLife Digital platform
means organisations can be
compliant with the new data
protection regulation, GDPR,
due to come into force in 2018.
More than that, it enables
organisations to be transparent
and accountable about the data
they hold on individuals, and use
insights from the data to benefit
both the individual and the
organisation.
The platform will initially be
deployed into the not-for-profit,

sport, healthcare and government
sectors enabling patients, donors,
supporters and athletes to have
an open and mutually beneficial
relationship based on informed
consent.
John Hall, CEO, MyLife Digital
explained: “People recognise the
value of their personal data but
they also have concerns around
privacy. They are more likely to
engage with organisations if they
feel in control of how their data
is being used and know that they
are genuinely benefiting from
an organisation being able to
analyse that data. It’s about reestablishing trust, which has been
eroded in recent years, between
organisations and the individuals
they serve.

“This might be helping asthma
sufferers better manage their
condition, or athletes and teams
perform at a higher level, growing
sport participation nationally.
The platform enables multiple
health and social care agencies to
work together to better protect
vulnerable people. It’s an exciting
time and BGF’s investment will
really help us accelerate our
growth and development in this
new space.”
James Austin, an investor
at BGF who joins the board of
MyLife Digital, said: “With an
impressive customer base in the
sport and charity sector, MyLife
Digit