The Business Exchange Bath & Somerset Issue 14: Winter 2019 | Page 20

FINANCE
A home for your savings. Savings for your home
by Kevin Gray, Chief Executive of Bath Building Society
Kevin Gray, Chief Executive
of Bath Building Society
“We are determined
to promote a culture
of saving and to
do our utmost to
help people into
homes that they own
themselves”
My colleagues argue that the above phrase neatly describes the
services that Building Societies provide to their members.
It is true that people place their hard-earned
money in Bath Building Society’s safe keeping
because it’s more secure than just sticking
it in the teapot or under the mattress. It’s a
matter of fact that no-one has ever lost money
by saving with any Building Society. However,
the appropriateness of the above slogan as
a mutual sector mantra is limited by the fact
that people also save with banks and they also
save for many different reasons other than just
for purchasing homes.
At Bath Building Society, we use the
strapline ‘We’re different because you are’.
This recognises the fact that different people
have different requirements for savings and
mortgages and that we have to offer a different
service from our competitors as a result.
We have to be more creative in the design
of our products, we have to be more flexible
in our decision making and we have to offer
our customers a personal rather than ‘call
centre’ type service. The Society has moved
on to develop a social purpose statement
that focusses on as to why we are here as a
business and we use this to drive our strategic
thinking. We believe that we primarily exist to
change lives by both promoting saving and by
making people’s dreams of home ownership
come true. Delivering on this statement is the
difficult part but we’re on the case!
The Society is proud to be sponsoring
financial education seminars to sixth formers
in Bath state schools and it intends to expand
its future involvement in this area. The benefits
of saving from an early age are clear to see.
Start them young and it’ll give them a habit
of a lifetime. To encourage saving for the
very young, the Society will be offering an
enhanced rate of interest on its children’s
account. To encourage the 18-35 age group
to save, it is launching a new regular savings
account with a very competitive interest rate.
The Society will allow more local young adults
to take advantage of generous government
assistance by offering its own Lifetime ISA.
Our overall aim is to encourage early saving
towards getting deposits together for future
home purchases.
Bath Building Society does provide a home
for people’s savings and some of those people
are indeed saving for a mortgage deposit.
We are determined to promote a culture of
saving and to do our utmost to help people
into homes that they own themselves. If you
are interested in knowing more about what
we can offer you, your friends or your family
members, why not call us on 01225 423271.
Buy to Let Mortgage from a different sort of mortgage lender
There was once a man who really wanted
to boost his property portfolio...
And after having a chat with us, we were able to help him do just that. His story was quite a familar one, but
even if it hadn’t been, we would have listened. Everybody has their own story and we always like there to be
a ‘happily-ever-after’, so get in touch and we’ll help you with the next chapter of your life.
It’s your life. It’s your story. It’s our pleasure.
To find out more, call one of our mortgage experts on 01225 475737.
www.bathbuildingsociety.co.uk
Your home may be repossessed if you do not keep up the repayments on your mortgage. Telephone calls may be recorded to help the Society to maintain high standards of service delivery. Bath Investment & Building Society is authorised by the Prudential
Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority, Registration Number 206026
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15/03/2019 12:36