The Business Exchange Bath & Somerset Issue 10: Winter 2018/19 | Page 5

BUSINESS NEWS
BATH BID INTRODUCES NEW GIFT CARD TO
INCREASE CITY CENTRE SPENDING
The Bath Business Improvement District has launched the
Bath Gift Card, a scheme to help encourage a higher level
of city centre spending and increase footfall post-Christmas
and in the long term.
The card – which is described as the “ideal” option for
‘tricky-to-buy-for’ loved ones – can be redeemed at
a “huge range” of outlets across Bath. It can also be
used for employee or corporate incentive schemes, or
to fulfil a wedding gift list.
According to Bath BID, while
own-brand gift cards are
commonplace in retailers and
shopping centres across the UK,
place gift cards are “relatively
new” and Bath is “one of the first
cities in the country” to pioneer
their use.
The card works in the same
way to a store gift card but can
be redeemed at a wide range of
retailers, restaurants, hotels, bars
and attractions across the city.
Allison Herbert, CEO of
the Bath BID said she was
“delighted” to announce
the launch on behalf of BID
members.
She explained:“The Bath Gift
Card represents an important
development for both local
businesses and the local
economy as it can be spent in a
wide range of participating shops,
restaurants, bars, hotels and
leisure facilities all within Bath.
“The project will help increase
trade in the city centre, helping
us to compete against other retail
and tourist destinations as well
as online shopping sites such as
Amazon and eBay.
“A gift card scheme for Bath
£500. There are more than 190
participating businesses, which
include Gap, H&M, Firehouse
Rotisserie, Nandos and The
Roman Baths.
“Bath is one of the first cities in the country
to pioneer their use”
city centre will provide a highly
efficient sales and marketing
tool. It will also enable our
independent businesses – who
could otherwise not afford a card
programme – to benefit from
more visits, new customers and
additional sales.”
She added:“This card will
benefit both individual businesses
and the city centre as a whole.”
The card can be loaded with
as little as £10 or as much as
Visit the Bath Gift Card
website to find out more
and to purchase a gift.
@BathGiftCard
www.bathgiftcard.com
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THE BUSINESS EXCHANGE 2018
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