The Business APAC Healthcare Elites of 2019​ Final File_Healthcare Elites | Page 40

HEALTHCARE ELITES
SQUATS:
A Fitness Expert Promoting Healthy
Living with Social Activities
Jitendra Chouksey
Founder & Director
I
To eliminate such mindset, Jitendra and his team conduct
social activities to support healthy living. SQUATS’
Facebook community, Bettr has a big team of volunteers
across various cities who conduct social activities like
cleanliness drives, tree plantation drives and blood
donation camps. The dedicated team of volunteers also
visit old-age homes and undertakes awareness drives
aimed at making a positive difference in society. As a
result, this dedication of the Founder and his team
towards their mission of health awareness has helped the
company to spread their message across the country as
well as gain followers across the globe.
n order to maintain a relaxed state of mind, a person
should be physically and mentally active to face the
drastic changes in the personal as well as
professional life. To be physically active, motivation
towards fitness is the need of the hour. Therefore, a good
social support always encourages a person to adhere to a
long-term exercise goal.
Carrying the baton of fitness, SQUATS, an India-based
health and wellness company is on the mission to reach
out to 50 million people to make them fit and further
create job opportunities in the fitness industry. SQUATS
was started by a handful of fitness believers trying to
help each other stay fit and has now evolved into an
ecosystem that caters to health and wellness needs of
more than 450,000 users from all over the world.
Fitness Awareness with Social Community and
Digital App
To find solutions for quintessential problems in the
health and fitness industry, SQUATS team is also
working on creating a dependable fitness eco-system
with its social community and mobile app. SQUATS
team believes in customer service that forms the core of
its business and is the prime driver behind its services
including Fittr app and Facebook community. They
utilize these tools to spread awareness about health and
fitness and help consumers to go through a better
transformational journey to enhance their physique,
lifestyle, and mindset.
The Focus on Mission to Make 50 Million People Fit
With his team of dedicated members, Jitendra
Chouksey, the Founder and Director of SQUATS is
following its mission to reach 50 million people,
encouraging and helping them in staying fit. He feels
proud that his team is a part of a greater cause.
According to Jitendra, staying fit is really easy but
people have built a difficult mindset which restricts them
from transforming their lives towards a healthy lifestyle.
March 2019
40
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