The Business APAC Healthcare Elites of 2019​ Final File_Healthcare Elites | Page 31

About
the
Dr. Sunil Kumar
CEO & Founder | Medihub
Author
Dr. Sunil Kumar is the CEO and Founder of Medihub. He is a celebrated oncologist practising in
Lucknow. After completion of post-graduation from Sanjay Gandhi Institute of Medical
Sciences in 2009 he associated with various top-notch hospital at Varanasi and Lucknow. He is
currently associated with Ajanta Hospital as senior consultant oncology. He has a decade of
experience in the field on oncology.
process, supported by physicians, paramedics and
healthcare organization which are right for individuals. The
future is crystal clear, this will lead to convergence of
sectors, enabled by an integration of technologies, the
personalisation of science, and business models that have
more human touch than commercial. The upcoming
technologies like advanced recording systems, Internet of
Medical Things (IOMT) and artificial intelligence coming
into hospital industry, that will help this approach involving
patients, care-givers, patient communities and support
groups.
but also from an emotional, mental, spiritual, social, and
financial perspective. A separate department or hospital
wing in handling global patients is a good example to
quote.
Defining Patient-centred marketing
Patient-centredmarketing / Patient centricity means putting
the needs and preferences of the patients at the centre of
marketing strategy. Elements of Patient-centred Care
HealthCare is collaborative, coordinated, and accessible.
The right care is provided at the right time and the right
place. Broadly speaking, care focuses on physical comfort
and importantly emotional well-being.Patientand family-
centred care reassures the active collaboration and
collective decision-making between patients, families, and
providers to design and manage a customised and
comprehensive care plan. In this model, Patient and Family
preferences, Values, Cultural traditions, and Socioeconomic
conditions are respected.
The driving forces in healthcare decisions in Patient-centred
care approach, are individual’s specific health needs and
desired health outcomes. There is partnering approach in
treating patients, this approach should be balanced between
patient and care givers not only from a clinical perspective, Cultural Shift to Patient-centred Care
As with other forms of value-based health care, patient-
centred care requires a shift in the way healthcare provider
practices and health systems are designed, managed, and
reimbursed. In keeping with the doctrines of patient-
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March 2019