The Business APAC Healthcare Elites of 2019​ Final File_Healthcare Elites | Page 28

HEALTHCARE ELITES
Kiji Foods & Beverages Pvt. Ltd.:
Strengthening People’s Health With
Low Calorie And Sugar-free Soft Drinks
Divesh Bhadani
Founder & CEO
I
n recent years, the health & wellness trend in
consuming soft drinks has increased the demand for
low-calorie soft drinks. This is due to the awareness
among people who until now consumed sugary drinks in
the name of brands and urban lifestyle. However, these
sugary drinks increase the risk of type 2 diabetes, heart
disease, and other chronic conditions like gout.
Correspondingly, high levels of sugar in soda places a lot
of stress on pancreas, potentially decreasing its ability to
keep up with the body’s need for insulin.
soft drink contains 90% less calorie count than other
regular carbonated drinks.
Fit-O-Slim is a stevia (natural leaf extract) based drink
which has no added sugar, containing less than 2 calories
per 100mL. For years, sugar has been individuals’
number 1 enemy. However, it’s not the sugar that occurs
naturally in fruits, vegetables, and dairy products but
rather the sugar added during processing for artificial
flavor, texture, or color which is harmful. A lifetime of
consuming such added sugar can make the skin dull and
wrinkled. It’s the result of the process called glycation,
where sugar in the bloodstream attaches to proteins to
form AGEs, which damage collagen and elastin. This
leads to skin wrinkles and sagging of the skin. Fit-O-Slim
drink consists of natural stevia leaf extracts which are
relatively harmless as compared to other soft drinks. In
addition, it is rich in vitamin C which is the best remedy
for improving skin texture and immunity of the body.
These types of sugary drinks also came with a military
force of caffeine. Such highly concentrated caffeine has
its own disadvantages. Drinking more than 350mg of
caffeine can cause lapses in concentration and increases
stress. Therefore, regular consumptions of high sugar,
high caffeine, can lead to serious health issues including
Obesity, Type 2 Diabetes, and Cardiac diseases.
A Healthy Solution on High Calorie, High Sugar
Drinks The Person behind the Idea of Fit-O-Slim
There is a great need for healthier soft drinks which do
not have sugar or synthetic, sugar-free chemicals.
Coming to the rescue is Bangalore, India-based Kiji
Foods & Beverages Pvt.Ltd. which has a solution over
these downfalls of traditional soft drinks. Its Fit-O-Slim The Founder and CEO of Kiji Foods & Beverages ,
Divesh Bhadani is the man-of-action behind the idea of
introducing Fit-O-Slim in the high-calorie and sugar
dominated beverage industry. Divesh has more than 15
years of experience in driving commercial activities in
March 2019
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