The Business APAC Healthcare Elites of 2019​ Final File_Healthcare Elites | Page 26

HEALTHCARE ELITES Health at Hand: Finally a technology-enabled solution that benefits both the payer and the patient in the MENA region Charlie Barlow Founder & CEO O conferences, frequently test competitors’ products, conduct bi-annual trips to Silicon Valley where telehealth has transformed primary healthcare, and are valued ‘thought-leaders’ for both regional health regulators and governments. The efforts of Health at Hand have been awarded numerous times; their CEO Charlie Barlow is a Google scholar and mentor, recently winning a place on the highly competitive Blackbox accelerator in Silicon Valley, the company won the Innovation of the Year award at the 2018 Middle East Insurance Industry Awards, and most recently were awarded a place on the United Nations sponsored C3 Impact Accelerator, endorsing the claim that they offer the most ethical telehealth solution in the Middle East and Africa. ver the last twenty years, technology has changed immensely and is positively impacting the healthcare industry in terms of driving operational efficiencies and clinical outcomes. The Middle East has historically been slow to adopt such technologies, but in primary healthcare at least, it looks like this is changing. Telehealth, the delivery of healthcare remotely through technology, is at an inflexion point when it comes to primary healthcare. Payers are haemorrhaging cash, consumers are demanding more, governments are predicting doctor shortages and telehealth provides the perfect solution for all. Health at Hand is one such company which has realized the importance of advanced technologies for the betterment of the healthcare industry. The Dubai-based company were the first DHA licensed telehealth company, and importantly are the only independent one – with a huge focus on ‘Ethical Health’ where, uniquely for the region, their doctors are not incentivised to over- medicate, they recommend generic rather than branded drugs where it is safe to do so, and have a quite brilliant app which combines live doctor video consultations, integrated doctor notes and even drug delivery. In order to retain their sustainable competitive advantage, the team of Health at Hand attend and speak at regional March 2019 Cost-efficient, Trustworthy, and High-Quality Healthcare Services For All Health at Hand have cleverly combined a market-leading technology enabled solution for the payers (with a technology stack comparable to some of the unicorn telehealth companies in the US), with an app based product that finally seeks to democratize healthcare for the consumer. With data privacy standards and medical record security that goes over and above what is required in the MENA region, Health at Hand have had their business validated by signing a game-changing regional 26 businessapac.com