" Our Femme Bohème campaign is a dream manifested … I felt so aligned and energetic as I was working on this collection . The gemstones , diamonds , and gold layers all carry a refined , free-spirited essence that feels so true to who I am and what the JA tribe represents : a community drawn to intentional energy and the beauty and magic of minerals . I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully . And Jasmine did just that . It was so incredible to work with her again … She was the perfect muse to bring the vision to life ."
" Our Femme Bohème campaign is a dream manifested … I felt so aligned and energetic as I was working on this collection . The gemstones , diamonds , and gold layers all carry a refined , free-spirited essence that feels so true to who I am and what the JA tribe represents : a community drawn to intentional energy and the beauty and magic of minerals . I knew I wanted the campaign to capture the romance of being free to be yourself and enjoy life fully . And Jasmine did just that . It was so incredible to work with her again … She was the perfect muse to bring the vision to life ."