NEW COMMUNICATION
The new age of digital marketing has created a whole new realm of opportunities, with
customer experience at the core. In terms of convenience, the industry is seen to be moving
from phone calls to phone applications, especially as ordering-in gets more popular.
This has inspired many restaurants to create applications that can be downloaded on iOS,
Android and Windows platforms that the consumers can download and use to order food or
receive gratifications. The nature of the medium changes the growth curve for brands of all
sizes; through the widespread buzz it creates among the technology-empowered
consumers.
In today’s dynamic generation, it is very important for a brand to develop and sustain a
youthful appeal. It becomes a vital aspect in order to create an immediate connect and make
the right kind of impact amongst the target audience, especially across the digital and social
media platforms.
Today, the consumers want recommendations, comments and engagement with their
servers, and wish to be more ‘connected’ with their meal. In today’s dynamic restaurant
service industry, providing an ex