5 important things people need to remember to make a successful career in
the radio industry.
- For becoming an RJ, spontaneity with a little preparation is important. You can’t go planning
what you are going to speak to a caller, it is a very spontaneous thing that happens. But at the
same time, a little bit of planning in terms of research for yourself always helps.
- Know how to cover your goof-ups. Goofing up with your station name is unacceptable. So
initially keep a board in front of you of the radio station and your show name till you memorise it.
- Be yourself. Be real! You can’t go wrong much when you are yourself, talking to people or
celebrities.
- In other departments, explore your opportunities in a radio station. There is a marketing team,
creative team and producers who collaborate to make a creative campaigns or a successful
show. See where you best fit in first and then opt for what is best for your career.
- Holidays! Be ready to come for work even while the world is sleeping till 11 in the morning.
Most people enter the radio industry for its glamour but there is a lot of pressure that comes in
on daily basis. Imagine, me and my whole team worked even during Diwali. So yes, if you are
really passionate about your work, success comes at the cost of your holidays.
Along with being an RJ, what are the other profiles people can opt for?
There are many things a Radio Jockey can dedicate time for. They can opt for hosting events,
hosting television shows, voiceovers and more.
If not an RJ you would have been a _____?
I don’t know! Maybe I would have been on television, movies or might have just started
something of my own.
Future of RJing or radio stations according you?
Radio still continues to hot favourite. While going to work, at home, in colleges everyone are
tuned into their favourite radio station. Yes, there are new inventions coming in along with digital
radio but traditional radio can never get old fashioned. Shows need to revamp and RJs need to
bring in freshness, that’s all is required to keep radio going strong even in the future.
No matter what the future of radio is, imagining a radio show without Malishka is surely difficult.
We wish her luck for her future shows, campaigns and endeavo.