W elcome to The Brief , a supplement that sees Identity partner up with Conference News to share innovation , inspiration and thought leadership on all things events , big data and digital acceleration within this ever-evolving sector .
As a multi-award winning events agency in the UK we want to share some of our experience , opinions and thoughts on the future of live and hybrid events . We have produced this supplement with event professionals in mind , to help make your next events maximise their potential . We invite you to learn more about how Identity operates and what our values are .
The following pages focus on sustainability , the power of big data , tech advances within events and the importance of having social value at the heart of event delivery . It will also provide best practice advice as well as key learnings from some of Identity ’ s portfolio of events .
On pages four to six , we ’ ll be focusing on how to deliver a sustainable event , with learnings from COP26 , and on page nine to 13 you ’ ll hear from faces around Identity on the latest trends .
Looking to the future of our industry , we ’ ve also got pieces on technology changing the face of events , from the metaverse to big data , on pages 10-11 and 16-17 respectively .
The events industry has a chance to lead by example as we come out of the pandemic . By sticking to core values , such as sustainability and social impact , events can be a force for good .
We hope you find inspiration and key takeaways within these pages and would love to help you navigate through your next event .
Michael Gietzen Managing Director Identity
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