The Brand Protection Professional (The BPP) VOLUME 2 | NUMBER 4 | Page 8

APPLIED BRAND PROTECTION TRAINING PROGRAM:
BUILDING AND SUSTAINING EFFECTIVE
BRAND PROTECTION TEAMS
FEBRUARY 6 - MARCH 2, 2018
FOCUS ON PRACTICAL OUTCOMES AND CASE STUDIES
DEVELOP A GREATER DEPTH OF UNDERSTANDING OF HOW TO
BUILD AND SUSTAIN A PRODUCTIVE TEAM OF
PROFESSIONALS WHOSE RESPONSIBILITY IS TO ADDRESS
COUNTERFEITING AND BRAND PROTECTION ISSUES
Identify and describe key elements of successful brand
protection teams
Describe how research on team and work groups directly
relates to the development, growth, and sustainability of
brand protection teams
Apply this research to important brand protection issues
Identify challenges and roadblocks faced by brand
protection teams and solutions to overcome them
IS THIS TRAINING RIGHT FOR YOU?
No formal pre-requisites are required, but we recommend that you have the following:
Moderate amount of practical experience in brand protection or anti-counterfeiting
Completion of the A-CAPP Center brand protection professional courses and/or
certificate
Completion of the A-CAPP Center academic courses or certificate, or
Other combination of work experience and academic work