As 7 in10 people now own a smartphone, technology and the internet is going up and beyond. Each brand want to match one another with the best way to suit their customers when it comes to buying products quickly on the go. To ensure Boohoo keep up with this fast trend making a mobile app suitable for iPhone and Android would be perfect, instead of just their online site. What 16 isn't always on their phone? This would be the oerfect way for them to connect with Boohoo quickly and simply. A lot of other brands such as Topshop, Asos and River Island are already on the App Store ahead of Boohoo. Having an App can mean everything they need is at the tap of their finger...could it really be any easier?
Boohoo could think about locating offices all over the world where they deliver to. this way there would be people there to manage the sales in each country and prepare for any trouble that could potentially be coming their way. This could also help as they would be able to monitor the exchange rates and how it could effect the business and the pricing of the proudcuts and if they need to do anything to change it to ensure everything is running smoothly. They could also manage the stock and website chosen for that specific country, so for example they arent stocking 5000 coats for summer in India when realistically no one is going to be buying one!