So why do we need customer service?
Having a 14 day returns and exchange
policy is important as it allows
customers to send back any items they
aren't happy with or anything that isn’t
up to standard. This means customers
will come back to us as they have trust
in us with their money and our
services, allowing them to feel at ease
when buying. This often attracts
repeating customers and good word of
mouth.
Boohoo offer a student discount of 10%
which is perfect for our target audience
as it is aimed at a younger
demographic. By doing this we are
meeting the target markets needs as
we have lower prices and regular
discounts. Allowing them to shop more
freely and be more interested in the
brand as we offer affordable process
for our specific target customer.
As an internet based business, it is
essential to us that we make sure the
customer service offered is as helpful,
interactive and accessible as possible.
As customers expect a high standard of
service from us it is important they are
quickly able to communicate with us
on a personal level. This can allow us to
be alarmed of any issues going on
which we can then solve as quickly as
possible. We provide a Twitter page
solely for help and complaints from
any of our customers. This can help us
succeed by noticing what needs to be
changed.
Customers can be left feeling relieved due to our ‘Track-My-Order’ facility. This can allows them to
always be aware of where their product is at all times which gives them the opportunity to know
when it’s due to arrive. Having this service can be very beneficial as we keep customers up to date
and in contact with us as we have full responsibility with what they have bought through us.