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This is Gemma Evans she is 19 years old and lives in a flat in Coventry. She is White-British with blonde hair and blue eyes. After studying at a secondary school and sixth form she left with 7 GCSE’s A*-C and 3 A levels, now training to be a midwife and earning £21,000 p/a. Although she is often giving out advice and support she isn’t very confident and would describe herself ‘’introvert’’. As she is usually in her uniform she doesn’t often experiment with clothes. When she is not at work she enjoys socialising with friends and going to the gym, not really focusing on what she wears so her buying frequency is quite low. Her body shape is an inverted triangle and her less confident areas are her arms and shoulders.
Pippa Tan is an 18 year old university student studying Buying and Merchendising living in Central London. She is half Chinese with black hair and brunette eyes. Although Pippa is still at University she also has a part time job as a visual merchendiser at H&M. qualifications consist of 10 GCSE’s A*-C and 4 A-Levels. As she is interested in fashion she spends a lot of her spare time searching through the rails at her favourite stores, as she is quite confident and likes to show this through the way she dresses. Pippa has an hourglass body shape but doesn’t like her hips as much as she is convinced they are too wide.
Gemma
EVANS
Pippa
TAN