About Us…
Boohoo’s main purpose of
having 24/7 fashion with
international e-tailing growth
is achieved by being an online
business. This helps to fulfil
their purposes as the products
they serve are targeted at
young adults between the ages
of 16-24. The online structure
is able to achieve success due
to the fact their target
customers are frequent users of
the internet. Also, by the use of
M-Commerce they can take
advantage of their target
customers by the technology to
shop by phone.
As a department store John Lewis
hit all their targets in one. They
offer a extremely wide range of
products to cater for everyone
despite their age, gender and
personality. As a partnership/cooperative John Lewis is known for
its friendly and caring nature as
they look after their employees
and customers very well offering s
variety of benefits in one.
This entices more people to shop there and more people are
wanting to work for the company. As it is a partnership each
employee is classed as an ‘owner’ of the business which is
something a lot of people would be interested in as it is gives
them a sense of fairness.