Type of business: Online business (e-commerce)
Ownership: Private limited company
Main purpose: BooHoo’s main purpose is to allow customers to shop freely and easily
online in the comfort of their own home, out having a coffee or on the train home! Its
‘cheap and cheerful’ attitude entises customers to buy more as their products as they’re
usually a bargain compared to some high street/online retailers. Offering a wide range of
promotions and discounts they often capture students as this is always what they are
keeping their eye on! Boohoo is always on trend offering the designer look but at a
fraction of the price!
Type of business: Bricks and mortar and online
Ownership: Public Limited Company/Partnership/Co-operative
Main purpose: As a department store John Lewis’ purpose is to forfil the needs of
everyone in the family, and enables customers to get everything they need all under
one roof. From homeware to gifts, clothing to beauty John Lewis is known for their
wide range of products to fit everyone. They are a well respected business due to the
fact they are a partnership which means everyone involved in the business owns
shares meaning every employee wants the business to do its best. This is why their
customer service and other elements are to the best of their ability to impress
customers.
Business Environment
P1