The Best of REI Wealth Magazine #61 Summer 2023 | Page 26

Hot Tip : We provide a complete turnkey marketing system to help your new students find properties and buyers .
Basic Requirements
1 ) Website with “ squeeze page ” Give out free report Give out list of properties – best
2 ) Phone Number with “ lead capture ” Offer list of properties Use for marketing with voicemail and / or texting
3 ) Email address “ Autoresponder ” feature “ Broadcast ” capability
4 ) Analysis and Presentation Software ( e . g ., Done For You Marketing , Deal Analyzer , Comparable Market Analysis by REIFortunes . com , are great tools )
5 ) Social Media Presence
There are basically two types of properties : offmarket properties and multiple listing service properties . Off­market properties allow the wholesaler to purchase 30 % to 40 % under retail market . These mostly come from distressed owners who are in foreclosure , probate , divorce , tax liens , or distressed properties , usually abandoned properties , and require more work to bring them to market . In any case , pick a market and study the trends , school rating , rent­to­purchase ratios , and , most of all , know your value .
“ Target ” Markets ( e . g ., ZIP Codes )
­­­ based on activity ( see MLS ) ­­­ based on price range ­­­ based on affordability ­­­ become highly familiar
Hot Tip : Know your market and stay in your lane ! This allows you as a wholesaler to build a reputation and credibility with your buyers !
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