Giving the Land A VOICE
By Bruce Kellogg
Image by Gordon Johnson & mcmurryjulie from Pixabay
Gathering Seller Leads For Your Business
Alot has changed in real estate since 1981 , the year I started my career as an agent in Silicon Valley . Back then , agents gathered buyer and seller leads by open houses , doorknocking , “ floor time ” in the office as a receptionist , and some direct mail . None of this was sophisticated , and all of it was tedious . Then , Landvoice came along !
Origin of Landvoice
Landvoice began in the early 1990 ’ s as a way to help real estate agents quickly access For Sale by Owner ( FSBO ) inventory in their area . The first FSBO lists were created by manually assembling lists from newspaper ads and faxing them to the agents . More cities across the country were added , and the system became more automated , and moved to email delivery . In 2010 , Landvoice was acquired by Jake Fackrell . At that time , Landvoice was a CD
ROM , available only for a Windows computer . Mr . Fackrell quickly moved to a cloudbased system that could run on any Web browser . Over time , Landvoice expanded by adding Expireds , PreForeclosures , Neighborhood Search , Call Capture , and Old Expireds . Mr . Fackrell is still President of the company , while Bert Compton is the CEO , managing all the daytoday activities of the business .
Aggregating Data
Landvoice aggregates data from thousands of public sources . Then they sort the data based on a variety of parameters , such as geographic location , data type ( FSBO , Expired , etc .), and date . The data then goes through a system of reviews that includes both computer systems and humans . This is why their data is superior on the market . In many cases they also supplement additional data such as phone numbers or email addresses , to make it more useful to their customers . It is then delivered daily to customers through the Landvoice app based on the customers ’ subscriptions ..
87