The Beauty Battalion - Featuring Beauty In All Shapes & Sizes November 2017 | Page 43

Want to take your eyelashes to the next level? Let’s talk about adding and extending!

False eyelashes are a great option for anyone looking to create a more dramatic and glamorous look. The invention and use of false eyelashes began in 1916 when a local wig maker designed false lashes for actress, Seena Owen. They were made of human hair woven through fine gauze. Women couldn’t help but want these ‘Lash Wigs’ once they saw them on television. However, they were so expensive and did not become mainstream until around 1950. They really became popular after the invention of plastic materials for lashes. Makeup artists would use false lashes on models and actresses for a more feminine, fashionable appearance.

A few decades later, Korea developed a “Lash by Lash” technique by attaching single strand lashes to natural lashes. This trend quickly spread throughout the world and Eyelash Extensions are now a normal service in most salons and spas. I started providing this service ten years ago and I still love applying lashes. I also teach and certify lash technicians every month! This service is great for anyone who wants to wake up every day with flawless lashes. The initial cost for a full set can be anywhere from $150-$350 and the services takes about 1.5 hours. They require a re-fill every couple weeks as your lashes naturally shed. Toss your mascara, save some time in the morning, and go swimming without looking like the “Joker”! Believe it or not, most eyelash extension clients are low maintenance and really enjoy their “lash naps” every couple weeks.

Not a fan of extensions? That’s ok!

Here’s another option to choose from…

Temporary false strip lashes can be a great choice for special occasions and also every day use. After many years in the beauty industry and applying thousands of lashes, a brilliant idea came to me. I was waiting for my next client and I saw a box of lashes that I never opened. (They were too short for me and I tucked them away thinking I would never use them). I pulled out my tweezers and started adding single strand extensions to the strips. The “Aha” moment hit me as I transformed these boring, false lashes into long multi-dimensional set of glamorous lashes! Two years later, I’ve released my very own false lash line, “Lovie Lashes”! I can finally have the custom extended lashes that I give my clients, and so can you!

Have you ever heard the saying, “Eyes are the windows to the soul…and lashes are the curtains”? It’s so true! Adding “Lovie Lashes” to your makeup routine will definitely make your eyes pop!

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