22 | T H E B A R O SSA M A G
Young Ambassador Honour Roll
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
ADRIAN HOFFMANN
KERRY PFEIFFER
RHIANNON SCHILLING
SHANNON RICE
LINDA PARBS (NEE TSCHARKE)
REBECCA GROSS
SARAH NOACK
EMILY KROSCHEL (NEE NELDNER)
CHLOE THOMAS
NICOLA BIAGI
As a result, some of the region’s
most prestigious wines now bear
the Hoffmann name, including a
Chris Ringland Hoffmann Vineyard
Shiraz that retails at around $500
a bottle. relationship with the winemakers
– I refer to myself as a wine grower
rather than a grape grower,”
he says.
Adrian himself works closely with
winemakers to deliver premium
fruit and is closely involved in
all aspects of production, from
picking selections to blending
and barrelling. “I want to be proud and put the
Barossa Valley on the label, and
more than that, put Hoffmann
on the label.”
“For me, it’s all about the
“I understand my soil types and
grow fruit for specific wine styles.
It’s for this reason Adrian,
a father-of-three himself, chose
to accept his Barons of the Barossa
‘Grapegrower of the Year’ honour
alongside his father, Jeff and
grandfather, Gordon.
“We wouldn’t have what we have
if not for the previous generations
and what they gave us and what
they sacrificed,” Adrian says.
“I like the idea of forging ahead
and being modern, but always
being aware of the passion and
where you came from.
“I see what I’m doing as building on
the past and investing in the future,
and that’s something I try to bestow
on my family.”
Equally, Adrian is an advocate and
adviser to others in the industry,
amid concerns of Barossa land
being carved off and “sold to the
highest bidder”.
“I’m almost a bit too honest,
giving away my trade secrets,”
he laughs. “But everyone needs
to be encouraged a bit, and in all
honesty, the higher the bar gets, the
better the Barossa is going to be.”