law-related education
DISTRIBUTION
- The next step is to make a list of all possible channels for
distribution. Possibilities include direct mail newsletters,
email client alerts, firm website, a firm or practice group blog,
LinkedIn, Facebook and Twitter. Possibilities also include
non-written marketing tactics such as seminars, webinars,
and white-board sessions for clients, etc.
- Train an administrative assistant or request the assistance
of your marketing staff, to work with you in creating a
distribution list. The largest firms will have a customer
relationship management (CRM) software program where
all contacts (clients, prospects, referral sources, friends
and others) are stored. But for most attorneys, a simple
Microsoft Outlook database is all that is needed. Create
an email distribution list or lists) that segment(s) key clients
and others, who may receive customized correspondence,
from a “blast” list.
- Establish a procedure for marking each client alert for
distribution. (PLEASE NOTE: This step or process is the
essence of content management!) One suggested way to
do this is to create an email template, which is sent to the
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