The Atlanta Lawyer January/February 2013 | Page 6

professionalism Keeping What You’ve Got: Professional Development of Existing Talent By Elizabeth A. (Liz) Price Alston + Bird LLP M [email protected] uch time and effort is spent in the recruitment of new and lateral lawyers. We engage in efforts to attract law students through on campus recruiting, office call backs and summer programs and participate in lateral hiring searches, headhunter engagements and more. But finding new lawyers should be just a small part of the greater effort to train and retain your greatest assets – your talent. Over the last five years, attorney professional development has taken on more importance in law firms of all sizes. No longer content to bring in large numbers of new associates only to wait to see who rises and falls over time, our profession has turned a corner and now looks at the ongoing professional development of our talent as a critical management process. How each firm structures this function and what each firm focuses on differs – and it should. There might be any number of reasons a firm might focus on a particular developmental area over another. The main point however, is that there is a calculated focus. on professional development and retention of good talent. This has the added benefit of helping those associates who )