The Atlanta Lawyer February/March 2020 | Page 22

CLE By the Hour Takeaways from the à la carte CLE program. BENJAMIN B. ALPER, ESQ. Alper Legal, PC alper@howardjwein- traubpc.com The Atlanta Bar Association held its annual CLE by the Hour Program on February 13, 2020 at King & Spalding. This unique CLE combines many areas of law into an à la carte format, allowing participants to drop in and grab the last few hours of credit they need, while also allowing participants to stay the whole day and earn seven hours of credit, including two ethics and two professionalism hours. CLE by the Hour, featuring many fascinating speakers across multiple areas of law, was moderated by Gene Chapman (Gene Chapman, LLC), a member of the Atlanta Bar Association’s CLE Board of Trustees. The first session of the program featured a discussion from Jason Wiggam (Wiggam & Greer, LLC) regarding the ethics rules and conflicts that can arise when representing clients in tax matters. Wiggam took pleasure in scaring all those present with current examples of lawyers behaving badly in tax prosecutions around the country. He also advised that attorneys now needed to be extra-vigilant as the IRS’s enforcement budget has been substantially increased and over 5,000 new enforcement agents had been hired by the IRS. Historically, only 22 February/March 2020 0.58% of individuals are audited by the IRS, but that figure may rise going forward given the increased focus on tax enforcement at the IRS. Lastly, Wiggim outlined some of the new partnership tax rules that may apply to lawyers and law firms and the recent change allowing partnerships to designate a representative for tax purposes. The second session, which was very well attended, featured a discussion about professionalism and personal branding for lawyers with Lisa Lemke (Legality, LLC) and Kimberly Lerman (Legality, LLC). Lemke and Lerman talked us through what a personal brand is, how to create it, how to build it, and how to maintain it. They also discussed how the Lawyer’s Creed and Aspirational Statement on Professionalism applies to an attorney’s branding efforts. This mandates that a lawyer’s advertising should aspire to be consistent with the dignity of the justice system and a learned profession; provide a beneficial service to the public by providing accurate information about the availability of legal services; educate the public about the law and legal system; provide completely honest and straightforward information about the lawyer's qualifications, fees and costs; and not imply that the client’s legal needs can be met only through aggressive tactics. Lemke and Lerman then walked us through several hypotheticals for how lawyers could potentially run afoul of these professional rules with certain advertising or brand- building efforts. Next up was a panel discussion about practicing in Magistrate Court featuring Lillian Nash Caudle (Magistrate Court of Fulton County), Cinque Axam (Axam Roberts Legal Group), and John Hadden (The Hadden Law Firm, LLC). Hadden and Caudle are the authors of the most recent edition of the Georgia Magistrate Court Handbook and they provided us with a “crash course” on practicing in Georgia’s Magistrate Court. They talked us through the jurisdiction of the Court as well as the advantages and disadvantages of bringing a case in Magistrate Court. The advantages are lower filing fees as well as a much quicker resolution time for cases. Some of the disadvantages are that the Civil Practice Act does not apply, and there is no opportunity to obtain traditional discovery as you would get in a State or Superior Court. There is also no opportunity to obtain injunctive relief or declaratory judgments. After lunch, Scott Hilsen (Cox Automotive), explained the upcoming challenges for businesses that collect personal identifying information ("PII") from consumers. While no general federal regulation currently exists to address the collection of PII by businesses, California’s recently enacted California Consumer Privacy Act ("CCPA") is a good indication of what these types of regulations are likely to entail. As Hilsen explained, the definition of PII is so broad that it includes just about any type of information a business obtains from a consumer or third-party. The CCPA applies to companies doing business in California and either (i) has $25 million or more in annual gross revenue earned anywhere; (ii) buys or sells the PII of 50,000 or more California consumers, households, or devices; or (iii) derives 50% or more of its annual revenues from selling California consumers’ PII. This includes hundreds of Georgia businesses. The CCPA creates three main rights for California consumers regarding their PII. Each of these rights requires affirmative steps to be taken by companies to put processes in place to comply with the CCPA. Consumers have the right to (1) know what PII of theirs a company has and be given access to it; (2) have that information deleted at the request of the consumer; and (3) opt out of having their PII sold. Using Cox Automotive as an example, Hilsen helped break down the difficulties and challenges that this and future data privacy laws will impose on companies. Next, Anuj Desai (Arnall Golden Gregory, LLP), Bianca Motley Broom (Miles Mediation & Arbitration), and Alina Lee (Mailchimp) presented a fascinating panel discussion on “Acknowledging and Interrupting Implicit Bias.” This is the second year in a row that CLE by the Hour has presented a discussion on this topic, and its