TECH TALK
SOCIAL MEDIA FOR LAWYERS
By Ben Byrd
Friend, Hudak & Harris, LLP
[email protected]
F
acebook turns 12 this month, and most observers agree
that social media is here to stay. But many in the legal
profession remain skeptical about social media and
the role, if any, it should have in their business development
efforts. But legal marketing experts agree that social media
can be useful—as long as you understand how to use it.
First, the experts emphasize, not all social media sites are
the same. They occupy a spectrum of
formality or professionalism, and those
differences dictate how they can be
used for business deve