The Atlanta Lawyer August/September 2011 | Page 19

A SPeciAL oPPoRtunity FRoM ouR
in-kind PLAtinuM SPonSoR

Public Relations for Legal and Other Professional Services

PR 101 Seminar: Public Relations for
Small and Mid-Sized Professional Service Firms - including Attorneys
Half-Day October 5 Seminar By Atlanta PR Veterans to Offer Actionable Media Relations Training;
Space is Limited - $149
Registration is now open for the “PR101 Seminar: Public Relations for Small and Mid-sized Professional Service Firms,”
designed to help law, accounting, consulting, financial and other professional service providers
promote their firms in the media. The seminar will be held Wednesday, October 5, 2011 at The Buckhead Club at
the Sovereign Office Tower in Atlanta. The seminar is presented by two industry veterans with a combined 40+ years of
experience: Dave Poston and Drew Plant. Limited to 100 participants, registration for this educational seminar can be
completed online: www.ProfessionalServicesPublicRelations.com.
The agenda will include: Determining your focused messaging, Activating your referral sources, Determining your
audience(s), Determining communications channels, Crisis Communications - including Litigation PR, How to Manage
your PR effort, Tracking ROI and Maximizing Results, and more, including Real-world PR examples from real-world PR
professionals.
Dave Poston and Drew Plant have collaborated for 10 years, balancing and complementing the skills, experience and
connections of both. They will provide both a strategic and tactical guide to conducting your own media relations efforts.
B. ANDREW PLANT, Managing Member, Plant Communications, LLC
- Award-winning public relations strategist.
- Thought-leadership PR expert.
- Ghost-writer for entrepreneurs, executives, politicians and public officials.
- Adept at teaching communications for non-communicators.
- More than 20 years’ experience in media, corporate communications and PR.
DAVE POSTON, ESQ., President, Poston Communications, LLC
- Licensed attorney with 16 years professional services PR experience.
- Held numerous in-house and agency positions for law and other professional services firms handling international
responsibilities from offices in Atlanta, London, New York and San Francisco.
Emory University and Tulane Law School graduate.
- President of the Legal Marketing Association Southeastern Chapter covering 450 members in 12 states.
Join your colleagues and peers for this empowering business development opportunity on October 5: Networking begins at
8 a.m. and the two-hour program begins promptly at 8:30 a.m., with a Question & Answer Session from 10:30 to 11:00 a.m.
Limited to 100 participants, registration for this educational seminar can be completed online: www.
ProfessionalServicesPublicRelations.com. Proceed directly to the “Registration” tab or find out more ab
and the agenda. Register by September 23 for $149. Registration is $199 for late registrants.
A continental breakfast, complimentary parking, networking and program workbook is provided. All attendees who complete
an attendee feedback survey following the event will be entered to win an iPad Nano.
The Official News Publication of the Atlanta Bar Association

August/September 2011

THE ATLANTA LAWYER

19