The Asian Angler August 2014 Digital Issue - Malaysia - English | Page 107

Perhaps this is to ensure that
the fish holds on to the bait longer. This is the same reason
why Berkley Power Bait has
scent inside the bait instead of
outside. When the fish takes
a bite, scent instantly fills its
mouth thus putting thoughts
into the fish’s mind about a
lovely snack. It decides to hold
on and you get to strike and
play the fish.

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