66 FASHION
AURÉLIEN BRINGS ITS SIGNATURE VISION OF QUIET LUXURY TO KNIGHTSBRIDGE, LONDON
Aurélien, the luxury lifestyle brand renowned for its refined approach to timeless elegance and exceptional craftsmanship, is pleased to announce the opening of its new flagship store in London, located in the heart of Knightsbridge, moments from Harrods.
The new boutique marks a significant milestone in Aurélien’ s continued international expansion, complementing the brand’ s existing retail locations and bringing its distinctive world of understated luxury to one of the world’ s most prestigious shopping destinations.
Xander Bieckmann, Retail Developer at Aurélien says:“ London has always felt like a natural next chapter for our brand, fully in line with the vision and ambitions that continue to shape our company. We have always felt strongly drawn to the city, which is globally recognised as one of the world’ s leading fashion capitals.
THE ART OF LUXURY ISSUE 79 2026