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A striking chandelier serves as the primary light feature in the space, incorporating undulating cascade of slender pendulums that run the full width of the reception area to bring grandeur to the space.
The showroom allows Aston Martin to display all the core models in its current product portfolio, enhancing Q London’ s role as a welcoming space for newcomers to the world of Aston Martin as well as a familiar environment for those familiar with the brand. Screens and artwork provide a rich backdrop of content that tells the story of Aston Martin, through its heritage to racing exploits, innovation and contemporary models, with a focus on craftsmanship and design.
While the linear showroom on the ground floor offers an introduction to the brand, a deeper dive is available in the lower floor, where meetings can be arranged by appointment, in the private consultation room. The latter is supported by another wall of physical material samples, which in turn is used alongside Aston Martin’ s next generation digital visualisation suite. Timber panelling and flooring creates a warm, luxurious ambience, with access provided by a bespoke concealed guest elevator and a glass and limestone staircase. In addition to serving as a private and immersive customer environment for consultations, the basement will also serve as an occasional event space.
Aston Martin’ s Executive Vice President and Chief Creative Officer Marek Reichman said;‘ We’ ve used our design team’ s extensive architectural and interiors experience to shape a unique showroom that is a true representation of our use of craft,
THE ART OF LUXURY ISSUE 79 2026