LUXURY HOMES 89
Once in place, the furniture is rented on a rolling monthly basis for a minimum period of three months. At any point during the rental, the buyer or owner has the option to purchase the scheme outright, giving the furniture a natural life beyond the sale itself.
The numbers behind this approach are compelling. According to the
Home Staging Association, 100 % of dressed properties sell faster than undressed ones, 74 % of property professionals say more time is spent viewing a dressed property than an undressed one, with 78 % saying staging increases the value offer by up to 10 %, and 77 % report a return on investment with a dressed property.
IN PRACTICE: THE SKYWARD PENTHOUSE, GASHOLDERS, KING’ S CROSS
One of A. LONDON’ s most recent examples of the service in action is The Skyward Penthouse at Gasholders, King’ s Cross, a project delivered in collaboration with Related Argent. The 2,800 sq ft penthouse, valued at £ 7.6 million, was transformed through an interior scheme that blended bold architectural details with contemporary luxury.
The brief was clear: design a home that would captivate the right buyer and maximise impact on the market. A. LONDON brought warmth to steel, softness to stone, and ensured every square metre performed. The result contributed to Knight Frank toasting a £ 1 billion sales milestone at King’ s Cross, as reported by PrimeResi.
ISSUE 78 2026 THE ART OF LUXURY