68 JEWELLERY
DIAMONDS TAKE FLIGHT IN NEW GRAFF BUTTERFLY CAMPAIGN
Crafted with the world’ s most fabulous diamonds and gemstones, jewellery creations capture the essence of the natural world’ s most ethereal and magical creature.
Flawlessly capturing nature’ s wonder of transformation, Graff’ s Butterfly collection unfolds as a modern emblem of renewal, optimism and self-evolution in a striking new campaign. Radiant and evocative, a series of visuals brings to life the House’ s most exceptional Butterfly jewellery creations.
Set against a backdrop of ethereal Graff green hues, models Rosalieke Fuchs and Xinyue Guo shine with the spirit of the Graff Butterfly: exemplifying empowerment and adventures yet to come, photographed by Liz Collins.
Handcrafted by Graff’ s master artisans, every piece distils nature’ s ephemeral beauty into creations of timeless elegance. For over half a century, the butterfly has been woven into the story of Graff. Alighting on many of its most iconic and recognisable designs, it has come to symbolise transformation in its most personal form, marking life’ s pivotal, defining moments.
Anne-Eva Geffroy, Design Director at Graff, reflects:“ Rich in symbolism, the butterfly remains an endless source of inspiration – an outline that invites boundless creativity and artistic exploration. Within our high and fine jewellery collections, every curve, contour and proportion is considered with precision. Through the remarkable expertise of our artisans, each creation comes to life, expressing movement and technical mastery across every wing.”
In one mesmerising campaign image, a kaleidoscope of butterflies swirls across a necklace, earrings and ring in a fluid display of light. Each is anchored by a marquise diamond, from which layers of vivid pavé blue sapphires dissolve into a gentle dégradé of blue tourmalines and white diamonds, totalling over 33 carats.
Another visual introduces Butterfly Silhouette fine jewellery creations, where shimmering pavé-set diamonds trace and define each
THE ART OF LUXURY ISSUE 77 2026