54 LUXURY TRAVEL
LA SULTANA SETS A NEW STANDARD FOR PRIVATE HOME LUXURY IN MOROCCO
Whether for a romantic escape, a moment to switch off, or time shared with those closest to them, guests of La Sultana enjoy intimate, high-quality stays that capture the warmth and individuality of a private home.
As luxury travellers increasingly seek privacy, personality, and a stronger sense of place, hotels that combine the intimacy of a home-like setting with high-end service and distinctive experiences are defining high-end travel in 2026. A recent travel trend report found that 86 % of luxury travellers say privacy and seclusion are top considerations when choosing where to stay. La Sultana Marrakech and La Sultana Oualidia embody this shift, each offering a distinctive interpretation of residential-style luxury rooted in a deep connection to place.
Imane Zkhiri, Sales and Marketing Manager at La Sultana, comments:“ Both La Sultana properties have been restored with deep respect for their original architecture and soul, preserving not just buildings but a sense of living heritage. Every detail is intentional, from spatial flow to materials and objects, designed to create spaces that feel genuinely lived in rather than simply stayed in. Our vision has always been to offer the intimacy and autonomy of a private residence, where guests experience Morocco through an authentic lens.”
In Marrakech, La Sultana is a collection of interconnected riads hidden within the historic medina. Shaded courtyards, quiet salons and individually designed rooms showcase Moroccan craftsmanship and antiques, creating a calm, residential atmosphere. Guests move easily between spaces, mirroring the relaxed rhythm of a private residence, while the largest rooftop in the medina offers sweeping views towards the Atlas Mountains. Dining is woven throughout the property, from refined Moroccan
THE ART OF LUXURY ISSUE 76 2026