16 YACHTS & YACHTING
For Nick Hatfield, Managing Director of Sanlorenzo Yachts UK, the decision to establish a permanent presence in Mayfair reflects both the maturity of the UK market and the evolving expectations of its clientele.
“ The opening of our London showroom represents an exciting new chapter for Sanlorenzo Yachts UK,” he says.“ Bringing both the Sanlorenzo and Bluegame brands into the heart of London allows clients to engage with our people, our philosophy and our yachts without leaving the capital. It becomes the natural starting point for the Sanlorenzo ownership journey.”
That journey is increasingly multifaceted. Today’ s yacht owner is as likely to be motivated by design and experience as by performance alone. They seek vessels that function as private sanctuaries, social spaces and expressions of individual style- often all at once. The Mayfair showroom responds directly to this shift, offering a space where ideas can be explored in a manner that feels both relaxed and highly bespoke.
It also reflects a broader narrative within Sanlorenzo’ s evolution. Founded in 1958 in a small Tuscan town, the shipyard has grown into one of the most influential
THE ART OF LUXURY ISSUE 76 2026