ITALIAN YACHTING EXCELLENCE ARRIVES IN THE HEART OF LONDON
In a move that quietly reinforces its position at the pinnacle of contemporary yachting, Italian shipyard Sanlorenzo has dropped anchor in one of London’ s most prestigious postcodes.
The opening of its new showroom at 61 Park Lane introduces a refined, highly considered presence in Mayfair- one that focuses less on overt display and more on the cultivated sensibilities of the modern yacht owner.
Discreet yet deeply intentional, the space marks a significant moment for the brand in the United Kingdom. The launch was attended by Massimo Perotti, Executive Chairman of Sanlorenzo, whose presence underscored the strategic importance of London within the shipyard’ s global vision.
For Sanlorenzo, this is not simply a geographic expansion, but a meaningful alignment with a city long regarded as a nexus of luxury, finance and creativity.
“ London has always been one of the great international centres of culture, design and influence,” says Perotti.“ Establishing a presence in Mayfair allows us to engage more
THE ART OF LUXURY ISSUE 76 2026