THE REALM OF COGNAC – HENNESSY STORE
Invited by Ningbo Mingxuan Liquor Co., Ltd., MO Studio has crafted a brand-new Cognac experience space for its represented brand, Hennessy, at Mingzhouli in Ningbo.
This is not merely a boutique project, but a spatial exploration centered around“ time, senses, and memory”— a design experiment where physical space intertwines with spiritual depth.
Facing a local market context relatively unfamiliar with Cognac, the client hoped to convey Hennessy’ s brand spirit— heritage, nature, and craftsmanship— to the public in a more emotional, vivid, and immersive way through spatial design. The project’ s goal goes beyond product display; more importantly, it aims to evoke resonance, convey emotion, and educate the market. Therefore, MO Studio proposed the strategy of the space as a“ Silent Academy”, hoping that every visitor stepping inside will embark on an immersive brand journey, silently comprehending the essence of Cognac culture.
Located within an urban commercial complex, the space spans a mere 42 square meters, with an unalterable facade and an irremovable structural column inside. Faced with these constraints, MO Studio did not view them as obstacles, but rather transformed them into props for spatial storytelling. For instance, the loadbearing column was redefined as a wooden stake supporting grapevines, which also symbolizes the smoky aroma within oak barrels
THE ART OF LUXURY ISSUE 76 2026