The Art of Luxury Issue 75 2026 | Page 45

AUTOMOTIVE
45
Sonus faber set up a genuine chalet dedicated to the brand, where guests could enjoy listening experiences with the exclusive Il Cremonese Ex3me-Automobili Lamborghini Edition speaker and discover the world of Sonus faber craftsmanship. Working alongside the Lamborghini team, the brand also organized hot laps set to music, with a curated playlist accompanying every maneuver, delivering a unique immersive experience. The world of sound also played a leading role in the hospitality areas: Sonus faber equipped every area and the lounge with the Omnia system and offered in-car demos during dinner.
The world of snowboarding took center stage with Capita, which presented a global preview of its new board with innovative Union bindings, all inspired by Lamborghini’ s DNA in the new Arancio Egon coloring with matte finish.
Guests stayed at the prestigious Hotel Lac Salin SPA & Mountain Resort **, enjoying five-star hospitality, gourmet dinners, and time to relax in an exceptional natural setting. For the participants’ travel companions, the Lamborghini VIP Lounge offered a prime view of the track, accompanied by hot chocolate and local specialties.
Accademia Neve 2026 offered participants the chance to experience pure Lamborghini adrenaline, putting the most iconic models of the range to the test under extreme conditions. An experience that transforms snow into a playground for performance and fun, in an exclusive setting where every bend delivers a thrill and every surge of acceleration leaves a lasting impression. www. lamborghini. com
ISSUE 75 2026 THE ART OF LUXURY